How to use Google AdWords to make money from esports games
A couple of months ago, a couple of friends from India came up with the idea of making a simple ad for a video game that would feature esports talent.
After they had done a quick Google search, they realised that they would need to do a bit more work to get the video on the Google platform.
They did some research and found that the Indian gaming industry had quite a few big names that had appeared on Youtube.
They knew that the game was going to be an esports game and they were in the process of buying it.
While the game itself was not particularly well known in India, it was the personalities involved in the game that had attracted a lot of interest from the media.
One of the big names of the Indian esports scene was Tanisha “Lemme Do It” Dhar, known as the head of the team Nihilum.
The game was a multiplayer online shooter that was launched in late 2015 and had a very large fan base.
Lemmy, Lemmy, Lil’ Tanishah, and Lemmy (and his team) were on the final stages of forming their team when they were approached by an Indian esports organisation.
The company that they approached had an extremely large presence on YouTube and had even recently secured a spot on the Forbes top 500 list.
Their name was NRG Esports and they had signed up a number of Indian teams.
At this point, the Nihilums team was in the early stages of preparing for a major tournament, and they needed to find a team to play on their behalf.
After searching the names of players and teams that were known in the Indian community, the team came up empty handed.
They had only managed to find one Indian team and that was Nihilus, which they had not played a single match against.
They were hoping to get a better team for their game.
“This is when we decided to make a big effort,” Lemmy told me.
“We decided to search for a team and build a team around them.”
NRG Esports had been founded by a team of Indian players who were known for playing games like League of Legends, Dota 2, and Counter-Strike: Global Offensive.
They started off with a very small roster and quickly expanded to several Indian teams, with more teams coming in over the years.
“It was around this time that we realised that there was a lack of quality Indian teams on YouTube,” Lemma said.
“So, we created a brand with a team like us.
We made it clear that we were going to build the best Indian team we could find, and that we would be willing to spend as much money as we had to to do it.”
Nihilus’ brand was built around a few key concepts.
The team was not going to get any sponsorship from major video game companies and was not interested in paying for advertising.
“We were going with the philosophy that we are going to do our own thing and that is it,” Lemmings said.
The NRG esports brand is one that has stuck.
Lemmings told me that while the NRG brand has gained a lot more followers over the last few years, he feels it is still a bit niche in the market.
There are also some other reasons for NRG to be able to maintain the NRGs success in India.
The teams salary is quite high and the games are not all that big.
“If you compare the budget of the NRg esports team, the budget for a lot less well known Indian teams is higher,” Lemmines said.
NRG’s success has not only allowed them to survive, but it has also helped them become more globally relevant.
“NRG is doing it on the internet,” Lemmed said.
With the success of the esports teams in India and across the world, it is understandable why NRG is looking to further grow their brand.
They also have a very strong relationship with Google.
Nihilum’s marketing team has also become a huge success.
NRGs main ad campaign is still very niche, but the NRGM’s ad campaign has gotten quite popular in India due to the success that the NRGC teams and the community have had with the campaign.
The NRG esport team has a very good following in India too, and the team is also very well known within the Indian online gaming community.
With such a strong base of fans, the NRGB is likely to continue to grow in India for a long time.
This is just one of the ways that the NGT is trying to make it to the mainstream.
When I spoke to Lemme about the challenges that the community faces in the country, he told me how his team was working to build an environment that was welcoming to players and fans alike.
“The Indian esports community is quite large, and we need to keep that community